Show: December 9, 2012:
How do drugs get their names?
Interview: Scott Piergrossi, Vice President of Creative Development at the Brand Institute Inc.
Scott Piergrossi shares some of the secrets behind naming drugs, which he is familiar with in his role as vice president of creative development at the Brand Institute Inc. Drug names carry subtle messages to physicians and consumers. So, before a name is chosen, it must undergo a market review, linguistic review and legal review. He says drug names cannot imply benefits that cannot be backed up by clinical research, and that drug mechanisms and unique properties may influence the naming of a drug; something that would resonate with prescribers more than patients.